Tuesday, April 3, 2007

Google Trends & Day Defined

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Y'know what's neat? Google Trends is neat. Sure Google TiSP is convenient and Google Paper helps the environment, but do they have the potential to be neat for long enough periods of time that I deem it necessary to have a three key-press shortcut to it? No. That honor is reserved (among others) for gTrends. So what's so cool about gTrends? This:Sad. The legend isn't part of the picture and I'm too lazy to do it properly with screenshots. Anyhow. Blue is "GTD," red is "lifehacker," and orange is "43 folders." Basically Google trends gives you an idea of how much each of these terms is searched versus time. We can see that lifehacker seems to have a similar slope to GTD (short for Getting Things Done), but 43 folders, a more hardcore, niche GTD site, seems to be struggling when it comes to generating new awareness. Largely, the people who would use 43 folders tend to know about it and don't need to Google it whereas lifehacker is a word that's tossed around and might make people curious. Sweet! Here's another example I found fascinating:
The red is genocide, the blue is Darfur. This one shows quite a good correlation and shows off another sweet feature of gTrends; it attempts to link relevant news stories to these search trends. For example, the big spike at B is linked to a news story with the headline "Darfur Rebel Group to Sign Peace Deal." The last bit of data on the graph is the reference news volume. I don't know what this is so I'll make it up. I think they probably just search to see how often your search term appears in news. Not surprisingly, current events search spikes will closely correlate to news spikes, but things more independent of news, like GTD and related sites, will correlate badly.
Anyhow-the moral is: gTrends is super-cool. If you have some cool trend searches, put them in the comments.

So this is from a conversation I just had about my posts. I plan on posting once a day. This, of course, is based on my definition of a day. My very pragmatic definition is that a day ends when one goes to sleep for the night or when the sun rises. Similarly a day is considered started when you get up after sleeping for the night or the sun rises. Some of you'll be all like: "Dude, there's some time when you're asleep that's neither..." Nobody cares. You're asleep; it doesn't matter what day it is.

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